Accountabilities:
Develops product marketing plans to drive growth, share and customer preference
- Product portfolio management
- Develop and gain alignment around annual marketing plan and initiative calendar
- Understand and use the key levers to drive customer preference and volume
- Develop & implement new product launch program

Develops and execute product marketing programs
- Adapts global platforms & product innovation to meet local customer and regulatory needs
- Develops national initiatives using Best Practice tools (e.g. templates for successful promotions)
- Ensures marketing programs meet the needs of major trade channels
- Forms strategic partnership program with external partners to enhance customer programs’ appeal
- Work with Marcom team & industrial application support to ensure creative materials meet the high quality standards

Market Assessment and Continuous Improvement
- Market analysis including market trend, market size/market map, market share, price performance chart etc.
- Monitors competitor activity and growth opportunities
- Improves strategy and implementation to increase performance and competitiveness

Candidate Profile:
Personal Qualities
- Passionate in growing brand and in taking on business challenges
- Team player with flexibility to assess situations and issues from different angle
- Sound attention for details without losing focus on big picture
- Ability to work with different people and exert good organization impact with confidence
- Possession of highest personal integrity and standards
- Results oriented. Self-motivated. Takes initiative with a “can do“ attitude
Skills
- Strong strategic thinking with an analytical mind
- Be familiar with process related equipment service & maintenance applications
- Strong communication and presentation skills
- Good English and Chinese speaking, writing and reading ability
- Familiar with computer software applications

职位类别： 市场经理/主管

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